Time Out - Joseph Robertson

Is there a window of opportunity, at the threshold of a global information culture, to halt destruction of vital natural resources, and move toward a more intelligent, integrated, sustainable industry?

Opportunities currently exist for the rapid development and deployment of new technologies to take advantage of sustainable natural processes. The cultivation of these techniques and technologies is largely dependent on the political will of the leaders of wealthy, developed nations to pursue complex, studied solutions, even when polls call for facile, "business-friendly" policies.

What often goes unnoticed by financiers and world leaders is the vast economic opportunity inherent in the project of developing and implementing more efficient industrial systems. There is also an enormous social benefit, in costs averted by the resort to resources which neither deplete nor harm the natural environment.

It is, for instance, a simple logical equation that wind power, by the very nature of physics as we know it, and by its zero-need for processing, filtering or transportation of any kind of fuel, is a more efficient and more intelligent system than coal, oil or nuclear power-generation. It is a technological, social and biological imperative that a new Industrial Revolution begin, which will be organized around the concepts endorsed, studied and proven by ecological research around the world.

With the advent of an integrated global communications network, accessible everywhere, to everyone, in principle, there exists the possibility of creating revolutionary new economic and commercial structures, designed specifically to fit more optimally within the physical limitations of the Earth's natural environment. Farmers living in destitute regions, where arable land and drinkable water are scarce, need not trust petroleum executives who pitch the dirty work of drilling as the only way out of crisis. Wind and solar energy can be 'farmed' and then sold, keeping revenues from power generation local and providing a streamlined and therefore more effective economic structure.

Already, farmers across the US have begun to understand the benefits of farming wind in conjunction with their agricultural harvest. It in fact defies all reason that any major multinational power company would not jump at the chance to box out the big polluters, whose business comes with massive controls, high financial risk, unmanageable debt, and dire environmental and public health hazards.

It is perhaps the frenetic pace of postmodern industrialized living, and that alone, that prevents a majority of people from taking the small amount of time necessary to recognize clean energy for what it is, to see the enormous benefits to general social and financial wellbeing (not to be confused with the wellbeing of powerful financial interests), and to clamor with all their democratic might for change. But the information superhighway has made room for that break from the rush of daily life, and so there is hope that hearts and minds will be informed and an exponential technological boom, like that seen in computers, will ensue.

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