'NEWS FOR SALE': WHY DO MAJOR NEWS MEDIA CONTINUE FLOODING AIRWAVES WITH CELEBRITY GOSSIP WHEN PEOPLE WANT REAL NEWS? News analysis clip features footage from major news networks, criticism of the celebrity-focused news cycle, and the suggestion than a democracy pays a high-price for the cheapened standards of journalistic integrity. Video also explains that celebrity coverage is cheaper to produce than genuine investigative, international or conflict-zone reporting, and as much as it is painted as a way of stirring up controversy, it is in fact far less offensive to individuals in power, whose standing or freedom to act might be hindered by a serious investigative press... Journalist John Nichols notes: "A democracy cannot afford to give up its discourse for week after week, month after month, to cover stories of shark attacks. People begin to get this incredibly warped sense of what matters." A rally cry for serious examination of what American society wants from its free press, and what responsibilities it assigns to those who wield the influence the press has over public consciousness. RELATED VIDEO Net neutrality House ends neutrality Bill to save web FOLLOW UP AT SENTIDO'S MEDIA SECTION :: THE NET WIDENS: WHAT ELSE ARE THEY MONITORING? :: AT&T SUED FOR VIOLATING LAW IN NSA DOMESTIC SPY PROGRAM :: GOOGLE TO COLLABORATE IN CENSORING INFORMATION DELIVERED TO CHINESE USERS :: US BROADCASTERS BRUSH DARFUR ASIDE, FAVOR JACKSON TRIAL Embedded video content courtesy of YouTube

Sentido anticipates increasing convergence between moving and broadcast media and the static, readable internet. It is with this in mind that we have begun planning the launch of a "Sentido TV" digital platform for online posting and reader download of moving news footage and reporting.

Sentido's aim to extend its service into broadcast format multimedia stems from the belief that information is valuable in itself and that providing information over multiple channels liberates the audience that consumes such information. Sentido will not reduce its textual offerings, but will provide enhanced complementary audio-visual coverage of key stories.