'FREE PRESS' WARNS AGAINST MASS MEDIA CONSOLIDATION AS FOX-NEWS OWNER TAKES OVER WALL STREET JOURNAL Rupert Murdoch's takeover of Dow Jones is a textbook media-consolidation story: a major multinational media conglomerate ingests a smaller rival whose focus is principled, data and evidence-based reporting. The driving force behind the buyout is, naturally, money, and promises to avoid any interference in the 'editorial culture' of the smaller company's key publications is taken with a fistful of salt by those who want First Amendment guarantees to be enacted by a free and independent press. Founder of 'Free Press' Bob McChesney, says "If we don't have an informed citizenry, then every word in our Constitution is meaningless... It's our duty, not our right, to build a free press." RELATED VIDEO 'News for sale' Media-merger satire Net neutrality FOLLOW UP AT SENTIDO'S MEDIA SECTION :: THE NET WIDENS: WHAT ELSE ARE THEY MONITORING? :: AT&T SUED FOR VIOLATING LAW IN NSA DOMESTIC SPY PROGRAM :: GOOGLE TO COLLABORATE IN CENSORING INFORMATION DELIVERED TO CHINESE USERS :: US BROADCASTERS BRUSH DARFUR ASIDE, FAVOR JACKSON TRIAL Embedded video content courtesy of YouTube

Sentido anticipates increasing convergence between moving and broadcast media and the static, readable internet. It is with this in mind that we have begun planning the launch of a "Sentido TV" digital platform for online posting and reader download of moving news footage and reporting.

Sentido's aim to extend its service into broadcast format multimedia stems from the belief that information is valuable in itself and that providing information over multiple channels liberates the audience that consumes such information. Sentido will not reduce its textual offerings, but will provide enhanced complementary audio-visual coverage of key stories.